Focus Group

My focus group included 3 people that can be put into my target audience. There was images of my 3 pages loaded up onto the phone that the girl is holding and so they were all looking at the front cover page in this image.

There were a few comments about the contents page not matching the front cover page and the double page spread very well. I took this on board and asked why? The answer to this was that the images on the 2 other pages were black and white, but the images on the contents page weren’t. They also commented on the fact that some of the fonts had been carried over from the front cover to the double page spread and that there was also the same fonts on the front cover and the contents page. They also liked the fact that the pink colour had been carried across all 3 pages to make them link together more.

However they didn’t like the fact that I had photoshoped the artist so that she was in black and white but had “fake blue eyes and fake pink lips”.